1. Commitment to Privacy
1.1 Thrive Primary Care at Woodland Park (“Thrive,” “we,” “our,” or “us”) is committed to protecting the
privacy, confidentiality, and security of your personal and health information. This Privacy Policy
explains how we collect, use, store, and safeguard your information when you visit our website, submit
forms, communicate with us, or use our services.
1.2 We are a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and
comply with all applicable federal and state laws governing the privacy and security of Protected Health
Information (PHI). We maintain appropriate administrative, technical, and physical safeguards designed
to protect your information from unauthorized access, use, or disclosure.

2. Information We Collect
2.1 Personal Information – Name, phone number, email address, mailing address, and other contact
details you voluntarily provide.
2.2 Health-Related Information – Information submitted through appointment requests, patient forms,
or secure communications related to your care.
2.3 Technical Information – Limited technical data such as IP address, browser type, device type, and
website usage data collected for operational, security, and performance purposes.

3. How We Use Your Information
3.1 We use your information to provide and manage healthcare services, schedule and confirm
appointments, communicate regarding your care, respond to inquiries, improve our website and
operations, and comply with legal and regulatory requirements.

4. Text Messaging and Mobile Communications
4.1 If you provide your mobile phone number, you consent to receive healthcare-related text messages,
including appointment reminders, scheduling confirmations, and administrative communications.
Message and data rates may apply and message frequency may vary.
4.2 You may opt out at any time by replying “STOP” or by contacting our office.
4.3 Mobile information, including text messaging opt-in data and consent, is not shared with third
parties or affiliates for marketing or promotional purposes, is not sold, and is excluded from any data
sharing arrangements.

5. Use of Service Providers
5.1 We may use trusted third-party service providers to support operations, technology, and
communications. These providers are contractually required to safeguard your information and use it
only for permitted purposes.

6. Information Sharing
6.1 We do not sell your personal or health information.
6.2 We may disclose information only as permitted by law, including with healthcare providers involved
in your care, contracted service providers, or as required under HIPAA or other applicable laws.

7. Data Security
7.1 We maintain reasonable administrative, technical, and physical safeguards designed to protect your
information. While no system can guarantee absolute security, we take reasonable steps to reduce the
risk of unauthorized access or disclosure

8. Your Rights
8.1 You have rights under HIPAA and applicable law to request access to your records, request
corrections, request restrictions on certain disclosures, and request an accounting of disclosures by
contacting our office.

9. Third-Party Websites
9.1 Our website may contain links to third-party websites. We are not responsible for the privacy
practices, security, or content of those sites.

10. Changes to This Policy
10.1 We may update this Privacy Policy from time to time. Any changes will be posted on this page with
an updated effective date.

11. Contact Information
If you have questions or concerns about this Privacy Policy, you may contact us at:
Thrive Primary Care at Woodland Park
509 S. Scott Avenue, Suite 101
Woodland Park, CO 80863
www.thriveprimarycare.com
(719) 373-8064